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    The best in Kampampangan art and culture, music, and food were showcased during the recent launching of the My City, My SM campaign in SM City Pampanga in San Fernando.

    The event also honored two Kampampangans that have brought great honor not only to their hometown, but also to the Philippines as well:  indie film director Brillante “Dante” Mendoza and Mutya ng Kapampangan Nicolette Henson.


    Mutya ng Kapampangan 2006 Nicolette Henson with her father Engr. Rosve Henson, brother Von Karmel and sister Rose Venette


    Multi awarded film director Brillante Mendoza with Mayor Oscar Rodriguez and his family: daughter Angelica, and sisters Yolanda Punsalan, Gloria Mendoza, Lourdes David    and Carmelita Aquino.  Also shown in photo are Mr. Jose David, and Mr. Victor Punsalan.

    For the event, renowned lantern maker Roland Quiambao made dazzling white and gold lanterns to decorate the staging area.  The program, which was hosted by Perry Pangan began with a doxology by Mr. Jonas David, a local Kapampangan artist, followed by a musical number by the San Nicholas Second Chorale.

    The ASLAG Kampampangan artists then serenaded by crowd with Kampampangan Christmas carols, leading to the highlight of the event, the unveiling of the panels of Brillante and Nicolette, which would appear in the Philippine Star the following day. The Honorable Mayor Oscar Rodriguez of San Fernando, City Tourism Officer Ching Pangilinan, and SM City Pampanga Assistant Mall Manager Lana Erroba joined Brillante and Nicolette for the unveiling, wherein panels with the Pampanga’s iconic lanterns were moved to reveal the My City, My SM campaign.


    Gold and white lanterns and a dramatic visual tableaux marked the unveiling ceremony.  Shown in photo are San Fernando Mayor Oscar Rodriguez,  Director Brillante Mendoz,  SM City Pampanga Asst. Mall Manager Lana Erroba, City Tourism Officer Ching Pangilinan, Pampanga’s Beauty Queen Nicolette Henson and SM City Pampanga’s Asst Mall Manager John Lo.


    The San Nicolas Second Chorale of Sasmuan serenades the audience with their song “Paraiso.”


    Mutya ng Kapampangan 2006 Nicolette Henson beside her winning gown by Kampampangan designer Frederick Policarpio.

    This was followed by a heartwarming performance of the My City, My SM jingle especially prepared by San Fernando composers Ben  and Deng Escasa.  The San Nicolas Band led by Neil Isip then performed wonderful musical numbers as guests enjoyed Kapampangan food in a cocktail presentation – Sisig in Patty Shells, Longganisa in Ciabatta Bread, Mini Chicken Barbecue, and desserts like Turon de Pastillas, Sinukmani, Biko, and Kutsinta.


    ASLAG Kapampangan Artists Sophia Sinamban, Clarin Villacrusis, and Sophia Mangio


    San Fernando Mayor Oscar Rodriguez


    A new twist to a Kampampangan favorite: sisig in patty shells


    Kapampangan desserts turon de pastillas, tibuk tibuk and kutsinta

    Guests, who included Department of Tourism Region 3 Director Ronnie Tiotuico; as well as Brillante’s family – sisters Gloria Mendoza, Lourdes and Victor  David, Yolanda Punsalan, Carmelita Aquino and daughter Angelica; and Nicolette’s father Engineer Rosve Henson, then went around the exhibit, which included Brillante’s trophies, citations, and movie posters; and Nicolette’s crown, scepter, and gown by Kapampangan designer Frederick Policarpio.

    A festival of Brillante Mendoza films Lola, Kaleldo, and Manoro were also showcased at SM City Pampanga’s Cinema 5 from December 14-18 to give tribute to his exceptional works.


    (L-R) SM VP for Marketing Millie Dizon with multi awarded director Brillante Mendoza, SM City Pampanga’s Assistant Mall Managers Lana Erroba and John Lo.


    Host Perry Pangan with City Tourism Officer Ching Pangilinan


    DOT Regional Director Ronnie Tiotuico


    (Left to right)  My City My SM jingle for San Fernando composers Ben and Deng Escasa, SM City Pampanga’s Marketing Officer Avel Ontario, renowned lantern maker Roland Quiambao, SM VP for Marketing Millie Dizon, SM City Pampanga’s PRO Roselle Sarmiento, event organizer and Sinukwan Artists Center Founder Peter de Vera and SM City Clark PRO Venus Manalang.

    The filmfest was perhaps very timely because right after the event, Brillante flew to Dubai, where his movie Lola, won the Grand Prize as the Best Feature Film in the 5th Dubai Film Festival.

    My City, My SM is a project of SM and the Department of Tourism with support from the Philippine Star.